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  • Our Mission YANMAR's DNA begins with our Mission Statement and Brand Statement - the principles that embody the significance of our existance

Mission Statement

The Mission Statement sets out the purpose of the Yanmar Group, our duty to society, our place in the world. It proclaims to our customers and stakeholders the fields we are engaged in and the role we serve in society, and is a constant that guides us amid these ever changing times.


We strive to provide sustainable solutions for needs which are essential to human life. We focus on the challenges our customers face in food production and harnessing power, thereby enriching people’s lives for all our tomorrows.

Brand Statement


Since YANMAR's founding more than 100 years ago, our company has been driven by a pioneering spirit for world-leading technology. Today, this technology continues to be a core focus, allowing us to utilize and transform all kinds of energy resources into power that can be harnessed for highly efficient human convenience.

Using our ever advancing technology, YANMAR continuously strives to exceed customer expectations and deliver exceptional lifetime value by integrating our products, services and knowledge into superior quality, comprehensive solutions.

Food and energy are two needs of increasing importance for which YANMAR is committed to providing optimal solutions to our customers. We gather knowledge and insights from a variety of resources, research institutes and corporations to develop innovations aimed at creating a global sustainable society.

Sustainable prosperity for all and,
A Sustainable natural environment.
YANMAR will pursue these two “sustainables” to the next level, towards a new era of prosperity in the coming century.

Visual Identity/Corporate Identity

Brand Mark (FLYING-Y)

The "Y" from YANMAR. The brand logo is derived from our company name, as well as the Japanese dragonfly (Oniyanma), a symbol of good harvest in Japan. The logo combines these two motifs to express Yanmar’s will to leap forward into the next century. The sharp form represents our spirit of innovation, ready to open up the future, as well as our world-leading technology. Our corporate color red represents the pioneering spirit, defiance, and passion, as well as the sun and abundant natural wealth.

Brand Logotype

Corporate Brand. In 1952, we changed our company name, and we took this as an opportunity to create a logo based on the word “Yanmar.” Since then it has evolved with the times, and in 1993 our current design was unveiled.

Company Name Origins

“Yanmar” was established as a trademark in 1921. The name is a combination of the Yanma Dragonfly (known by names such as Oniyanma and Ginyanma) and the “Yama” from the name of the company founder Magokichi Yamaoka.

In 2002, we made a fresh start as a holdings company, and changed our name to the current name, Yanmar Co., Ltd.